Particularize Books During The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
| ISBN: | 1118134664 (ISBN13: 9781118134665) |
| Edition Language: | English |
Erika Napoletano
Hardcover | Pages: 224 pages Rating: 3.97 | 149 Users | 20 Reviews
Point About Books The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
| Title | : | The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) |
| Author | : | Erika Napoletano |
| Book Format | : | Hardcover |
| Book Edition | : | Deluxe Edition |
| Pages | : | Pages: 224 pages |
| Published | : | March 27th 2012 by Wiley (first published February 15th 2012) |
| Categories | : | Business. Nonfiction. Leadership. Social Science. Social Media |
Commentary As Books The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out--learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life--become unpopular.Rating About Books The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Ratings: 3.97 From 149 Users | 20 ReviewsWrite Up About Books The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Sage adviceIn real speak and often blunt speak, the author encourages businesses often regarded as unpopular to seek ways to stand out, anyway. Yes. It's clear there's a place in this techno-frenzied world for every company to be heard--if you dare. Quite a thoughtful read.What can I say about Erika that hasn't been said before? Her honesty and hold-nothing-back persona has earned her a legion of fans and it's all well deserved.Her writing style is friendly and informative.Honest. This book is honest. And it's probably not for everyone but that's kinda the point. We live in a crowded world. You're trying to get your business noticed. Stand out. Be different. Embrace the fact that not everyone is your target audience. Recommended reading for all marketing
I was so excited to read this book because it was written by Erika freaking Napoletano a/k/a Redhead Writing. Erika is hands down my favorite blogger because of her exquisitely and uniquely colorful language along with her ability to understand exactly what's in my head. Unfortunately, this book was a bit of a disappointment for me because it just didn't sound like Erika. I wasn't looking for gratuitous use of the f-bomb, mind you, but something that really sounded like her. Here's one example
Erika Napoletano was never the prom queen, but that's never stopped her from doing whatever the hell she set her mind to. She's the Head Redhead at RHW Media, a digital strategies consultancy based in Denver, Colorado. The voice behind RedheadWriting.com (a destination for unpopular thoughts and blunt advice), she's also a columnist for Entrepreneur magazine and was recognized by both the Denver
I really liked the premise, and I think the book started out strong, but I got bored toward the middle and didn't finish. I'm probably missing some valuable pieces to the puzzle, but I am hoping I got the gist. I like her writing, though, and will continue to follow her on various social media channels.
A useful little book if you're starting your own business. Tips on branding, audiences and hiring policy. Outspoken and witty, it's a quick but engaging read. Covers the basics but doesn't go much further. A 101 for a quirky start up for sure. Coffee shop owners would love it.
Erika Napolitano is a brash, forthright arbiter of decency in the business world. I was first captivated by her blog, and decided to take on her book. It reads clearly and linearly, with advice that I felt was poignant and relevant. Basically, she points out that it is important to understand that you should never try to be all things to all people. No matter what you do, how good your product or service is, you will be demonized by those who either just don't get it or who are threatened by
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